User Experience

Great user experience begins with the needs of the consumer, but extends beyond that to include the full lifecycle of a product or service.

What is User Experience

Designing the ideal experience of using a product is what UX is all about. We take users’ best interests into account and develop a strategic plan that incorporates design thinking, usability, and function.

The UX process can be boiled down to four steps: (1) identifying problems through research, interviews, and surveys; (2) coming up with solutions by mapping user stories, sitemaps, and prototyping; (3) writing code that implements those solutions; and (4) testing to ensure the code works as intended.

You need to pay attention to all aspects of the USER EXPERIENCE if you want to deliver successful products to market.

UX Designers consider the Why, What and How of Product Use

As a UX designer, you should consider the Why, What and How of product use. The Why involves the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it or to values and views which users associate with the ownership and use of the product. The What addresses the things people can do with a product—its functionality. Finally, the How relates to the design of functionality in an accessible and aesthetically pleasant way.